To promote the Parking Day event at San Francisco State University, my team created an installation the size of a parking space. The theme for the installation was transportation sustainability. Industrial design students Lily Hourigan, Qingjun Lui, Brandon Marquez, and I produced a "parklet" with activities such as mapping your commute and transportation trivia. As the visual communication design student of the team, I designed the signboard, posters, and booklet for the installation.
The color palette mirrors SFSU’s identity of purple and gold. Illustrations of a bike, bus, car, footprints, and tire marks are used to exhibit the different ways people travel to the school's campus.
The logo of a gator’s footprint was created in Adobe Illustrator. It was enhanced to depict the scaly texture of a gator’s skin and the group’s name “Gator Prints” is set in American Typewriter Condensed Bold and Light.
Group Sketches